Segmenting Principle Engages Pre-School Children with Multimedia Learning Material

Ariffin Abdul Mutalib* and Yusof Jaafar
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Ariffin Abdul Mutalib*: 1School of Multimedia Technology and Communication, Institute of Creative Humanities, Multimedia, a nd Innovation, Universiti Utara Malaysia, 06010, Sintok, Kedah, Malaysia
Yusof Jaafar: G-Elite Holdings Sdn. Bhd., Megan Corporate Park, Taman Desa Petaling, 57100 KL, Malaysia

The Journal of Social Sciences Research, 2018, 790-800 Special Issue: 6

Abstract: Segmenting principle promotes designers to chunk contents into small structured pieces. It sounds helpful for users, but literatures reporting its application in multimedia application is scarce. As a response to that, this study applies it in a multimedia learning material for pre-school children, called Dr.Beary’s. The aim of this paper is to describe the elements of segmenting principle applied in Dr. Beary’s, and to illustrate users engagement with Dr.Beary’s. This study involves various techniques including walkthrough, design and development, and user observation and interview. In the end, a user experience study was carried out involving 32 pre-school children from three pre-schools. They were first let to experience the application, in which the sessions were video recorded, followed with an interview. Data were recorded using video recorder and diary. It has been discovered that users interact actively with the application and with their peers. They are also able to practice what they have learned confidently. These are some demonstrations of engagement with Dr.Beary’s.

Keywords: Segmenting principle; Multimedia principle; Interactive learning content; User engagement. (search for similar items in EconPapers)
Date: 2018
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