Strategic Planning as the Success Key of Business Organizations

Jamal Ahmed Al-Doori* and Ahmad Yousef Areiqat
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Jamal Ahmed Al-Doori*: Business School Al-Ahliyya Amman University, Jordan
Ahmad Yousef Areiqat: Business School Al-Ahliyya Amman University, Jordan

The Journal of Social Sciences Research, 2019, vol. 5, issue 6, 1067-1072

Abstract: This study aims to shed light on the role of strategic planning by utilizing the resource-based view (RBV) model to achieve an organization’s success. Through reviewing related literature it becomes necessary for organizations to prepare their financial or non-financial resources as success instigators. This applies mainly to tangible assets that can produce high-quality products and human resources and can attract potential customers to achieve competitive advantage. Hence, the ultimate finding articulates that using strategic planning through a resource-based view is the key to success. For future study there is a need to include more resources in a resource-based view like a relationship with key stakeholders that is also considered an essential asset.

Keywords: Strategic planning; Resource-based view; SWOT analysis. (search for similar items in EconPapers)
Date: 2019
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