Evaluating Perceived Quality Factor in Affecting Customer Purchasing Behaviour

Yuliyanah Sarudin* and Sarina Ismail
Additional contact information
Yuliyanah Sarudin*: School of Maritime Business and Management Universiti Malaysia Terengganu, Malaysia
Sarina Ismail: School of Maritime Business and Management Universiti Malaysia Terengganu, Malaysia

The Journal of Social Sciences Research, 2019, vol. 5, issue 9, 1329-1335

Abstract: The main model examined in this study is the Aaker model of brand equity. The model views perceived quality as the major aspect of brand equity model. This study focuses on facial beauty care brands in Klang Valley, Malaysia. The data were collected using questionnaires distributed to female consumers of facial care products who are aged 18 and above. The respondents must have experiences in using facial beauty care products. The sets of questionnaire were distributed using the intercept method. In all, 311 sets of questionnaire were deemed as valid in this study. In this regard, the result indicated that perceived quality has no significant link with the actual purchase of facial beauty care products in Malaysia.

Keywords: Perceived quality; Brand loyalty; Brand trust; Facial beauty care brand. (search for similar items in EconPapers)
Date: 2019
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.arpgweb.com/pdf-files/jssr5(9)1329-1335.pdf (application/pdf)
https://www.arpgweb.com/journal/7/archive/09-2019/9/5 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:arp:tjssrr:2019:p:1329-1335

Access Statistics for this article

The Journal of Social Sciences Research is currently edited by Dr. Paola Magnano

More articles in The Journal of Social Sciences Research from Academic Research Publishing Group Rahim Yar Khan 64200, Punjab, Pakistan.
Bibliographic data for series maintained by Managing Editor ().