The Driving Force of the Business Sustainability Model Among Co-Operatives in Malaysia

Mohammad Ismail*, Fakhrul Anwar Zainol, Mohd Nor Hakimin Yusoff and Muhamad Saufi Che Rusuli
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Mohammad Ismail*: Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan Kampus Kota, Pengkalan Chepa, 16100 Kota Bharu, Kelantan
Fakhrul Anwar Zainol: Faculty of Economics and Management Sciences, Universiti Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia
Mohd Nor Hakimin Yusoff: Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan Kampus Kota, Pengkalan Chepa, 16100 Kota Bharu, Kelantan
Muhamad Saufi Che Rusuli: Malaysian Graduate School of Entrepreneurship & Business, Universiti Malaysia Kelantan Kampus Kota, Pengkalan Chepa, 16100 Kota Bharu, Kelantan

The Journal of Social Sciences Research, 2019, vol. 5, issue 3, 826-829

Abstract: The aim of this paper is to propose a business model, by reviewing the previous research work conducted and interviewed, related to business sustainability in co-operatives. There are a number of research papers that explore the sustainability of business and various authors discuss different points of view concerning the sustainability of business. However, this study specifically explores the business sustainability of co-operatives in five co-operatives in Kelantan and Terengganu Based on the interviews conducted with five board of co-operative members, there are five drivers which aid co-operatives to sustain their business; namely, strong support from the members, a good overall support system, better management, a viable business strategy and focus, and the overall knowledge of the board members. Hence, this study proposes a model as a tool to drive the co-operatives toward sustainable business. The limitations and contributions of the study are discussed at the conclusion.

Date: 2019
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