Environmental Concern, Health Consciousness and Purchase Intention of Green Products: An Application of Extended Theory of Planned Behavior

Jabori Shanawi Abdulsahib*, Bilal Eneizan and Anas Salman Alabboodi
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Jabori Shanawi Abdulsahib*: Assistant Professor, Department of Financial science and Banking, Sader AL-Iraq College, Iraq
Bilal Eneizan: Assistant Professor, Department of Marketing, Jadara University, Irbid, Jordan
Anas Salman Alabboodi: PHD, Marketing Department, Putra Business School, Malaysia

The Journal of Social Sciences Research, 2019, vol. 5, issue 4, 868-880

Abstract: Human health is crucial for every human being with their right to utilize and opt for safe and healthy products. The main reasons for consumer awareness about the products they use in their daily life are health consciousness and environmental concern. The environment is affected due to several issues such as pollution etc. it has been the most the cause of concern for general public and as a result the concept of green environment and the green product has emerged in many countries. As far as Iraq is a concern this issue is at infancy level especially for new consumers, however, the growth in the demand for environmentally friendly products is an increasing trend. This paper aims to find out the purchase intention of consumers towards green products. For this purpose, the sample was selected from Salahaddin University Iraq. The sample size was 161 students from the university. The hypotheses were tested using Smart PLS 3 and the results for the inner and outer model were presented in the study. The results showed 10 significant hypotheses however it was limited to the sample of university students because it is supposed that university student is more focused towards their health as well as environment. Moreover, theoretically this study is limited to the theory of planned behavior. The study helps policymakers to formulate strategies to aware consumers regarding their health and environmental issues especially the students. The study also discusses the recommendations.

Keywords: Environmental concern; Health consciousness; Purchase intention towards green products; The extended theory of planned behavior. (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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