The Influence of Self Care on Mindful Consumption Behaviour

Syahrul Hezrin Mahmud, Marhana Mohamed Anuar*, Muhammad Abi Sofian Abdul Halim and Azizul Yadi Yaakop
Additional contact information
Syahrul Hezrin Mahmud: Faculty of Business and Management1 Universiti Teknologi MARA, Terengganu, Terengganu, Malaysia
Marhana Mohamed Anuar*: School of Maritime Business and Management Universiti Malaysia Terengganu, Terengganu, Malaysia Institute of Oceanography and Environment Universiti Malaysia Terengganu, Terengganu, Malaysia
Muhammad Abi Sofian Abdul Halim: School of Maritime Business and Management Universiti Malaysia Terengganu, Terengganu, Malaysia
Azizul Yadi Yaakop: School of Maritime Business and Management Universiti Malaysia Terengganu, Terengganu, Malaysia

The Journal of Social Sciences Research, 2019, vol. 5, issue 1, 94-100

Abstract: The progress and the developmental changes in consumer behavior have been obvious for eras. The major transformation in the new consumer behavior because of the current economic and financial situation has become the major concern with sustainable consumption as its prime focus. This paper discusses the empirical finding from the preliminary study based on the research of Mindful Consumption (MC). The study is expected to explore the mindful consumption behavior (MCB) among working people. The role of mindful mindset, specifically self care in influencing MCB in Malaysia, will be the main subject of this study. The data was collected by using questionnaires that were converted into the Google Form prior the study. Forty-five responses were secured from an online survey which was conducted for a month and those responses were automatically being stored in Google Form platform. SPSS version 23 was used to retrieve the data from the online storage and to analyze relevant statistical measurement. The result of Pearson Correlation analysis has indicated the positive influence of self care on MCB.

Keywords: Mindful consumption behaviour; Mindful mindset; Consumer behaviour; Self care; Sustainable consumption. (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.arpgweb.com/pdf-files/jssr5(1)94-100.pdf (application/pdf)
https://www.arpgweb.com/journal/7/archive/01-2019/1/5 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:arp:tjssrr:2019:p:94-100

Access Statistics for this article

The Journal of Social Sciences Research is currently edited by Dr. Paola Magnano

More articles in The Journal of Social Sciences Research from Academic Research Publishing Group Rahim Yar Khan 64200, Punjab, Pakistan.
Bibliographic data for series maintained by Managing Editor ().