Military and Civil Communication in Citarum Harum Program in West Java, Indonesia

Selamat Ginting and Ahmad Mulyana
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Selamat Ginting: Master Program in Communication Sciences, Universitas Mercu Buana Jl. Menteng Raya No. 29, Jakarta-Indonesia
Ahmad Mulyana: Master Program in Communication Sciences, Universitas Mercu Buana Jl. Menteng Raya No. 29, Jakarta-Indonesia

The Journal of Social Sciences Research, 2020, vol. 6, issue 10, 881-889

Abstract: Communication of military organizations outside the battlefield in the Indonesian National Military (TNI) organization is manifested through TNI social communication. Implemented through Military Operations Other Than War (OMSP). The Indonesian Army formed the Citarum Harum task force after the Citarum River problem became an international concern. This study aims: 1) Model to analyze the communication of the Indonesian Army in building public awareness to restore the sustainability of the Citarum River; 2) Revealing the communication of the Indonesian Army Armed Forces to the public so that the Citarum Harum program can be achieved; 3) Revealing the form of cooperation between the Indonesian Army and the mass media in the Citarum Harum program. Research is based on the philosophy of post-positivism. Type of qualitative research. The nature of descriptive research. Case study research method. The technique of studying data is through data triangulation. Checking the correctness of data or information obtained by researchers from various points of view. The results of the study: 1) Military communication skills for regional officials are needed; 2) To create an understanding with the community, it is necessary to focus on listening to the aspirations of the community by living in people’s homes and providing examples of working to protect the environment; 3) Collaborating with journalists to always actively publish in mass media and online media. Conclusion: 1) Organizational organization, internal communication organization is very important to support organizational activities. 2) TNI social communication functions to take a persuasion approach and increase public understanding of military organizations. 3) The communication strategy carried out by the Siliwangi Military Regional Command provides information and publication of the Citarum Harum Program every day to the mass media and facilitates to facilitate the coverage process.

Keywords: Communication; Organization; Military; Civilian; Citarum harum (search for similar items in EconPapers)
Date: 2020
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