Determination of Priority Factors for the Development of Green Banking Practices in Turkey with the Fuzzy DEMATEL Method

Serhat Yüksel, Hasan Dinçer and Duygu Yavuz

Journal of Sustainable Development Issues (JOSDI), 2023, vol. 1, issue 1, 23-41

Abstract: The aim of this study is to determine the priority factors for the development of green banking practices in Turkey. In this context, with the literature review, five different factors that could be effective on the development of green banking activities were determined. After that, an analysis was carried out with the fuzzy DEMATEL method to determine the importance weights of these criteria. The biggest contribution of this study to the literature is the determination of more effective strategies for the development of green banking activities. According to the results of the analysis, the diversification of green financial products is the most important variable for the development of green banking applications in Turkey. Considering the analysis results of the study, banks should first diversify green financial products to develop green banking practices in Turkey. This situation contributes to the fact that banks can reach wider audiences. Thus, it will be possible to meet customer expectations for different segments more easily. In this framework, banks should primarily offer "green loans" to finance projects related to environmental sustainability.

Keywords: Green Banking; Green Credit; Green Credit Cards; New Product Development; Fuzzy DEMATEL (search for similar items in EconPapers)
JEL-codes: C02 C61 Q40 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:arv:journl:v:1:y:2023:i:1:p:23-41

DOI: 10.62433/josdi.v1i1.10

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