Factors influencing the willingness to pay for masks during the COVID-19 pandemic: Empirical evidence from Indonesia

Restiatun Restiatun (), Akhmad Yani (), Nurul Bariyah () and Romi Suradi ()

Asian Development Policy Review, 2023, vol. 11, issue 2, 67-78

Abstract: The purpose of this study was to investigate the factors affecting the willingness-to-pay (WTP) value of cloth and disposable masks during the pandemic. Each type of mask has its advantages, and each individual has different considerations when choosing the mask they will buy and use. Primary data were obtained from survey questionnaires, with the qualified participants being income earners. Using a snowball sampling technique, a total of 1144 people were selected as participants from 14 Indonesian provinces. Data collection was carried out and questionnaires were distributed through Google Forms and a WhatsApp group, respectively, for 7 days. The results showed that the WTP value of cloth and disposable masks was significantly influenced by similar variables, including age, education, income level, number of household members, activities outside the home, and the presence of comorbidities. All the variables had similar effects on the WTP value of cloth and disposable masks. The absence of differences in the WTP value implies that the most important consideration in reducing the risk of exposure to Covid-19 was not the type of mask but the discipline of wearing a mask when performing activities outside the home.

Keywords: Cloth mask; Comorbidities; Disposable mask; Willingness to pay; Outside activities. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://archive.aessweb.com/index.php/5008/article/view/4751/7560 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:asi:adprev:v:11:y:2023:i:2:p:67-78:id:4751

Access Statistics for this article

More articles in Asian Development Policy Review from Asian Economic and Social Society
Bibliographic data for series maintained by Robert Allen ().