 Personality Type of Investors and Perception of Financial Information to Make DecisionsMahsa Parsaeemehr, Farzin Rezeai and Darshana Sedera Asian Economic and Financial Review, 2013, vol. 3, issue 3, 283-293 Abstract: In this paper, it is going to understand behavior of investors of the capital market in Iran and their perceptions about financial information, which cause them to make decision to buy or sell stocks. The research was done according to 16 types of Myers-Briggs Type indicators and 4 Keirsey temperaments on direct junior investors at Tehran stock exchange forums. Financial information of four active companies includes two bad and two good companies was presented to them for making decision about selling or buying stocks after knowing each one personality. Briefly, it was clarified that investors clustered in the “Guardian” temperament, that significant differences were seen in their perception of financial information according to their characters and types. The Dividend per Share, Earning per Share and Return on Investment played main role in configuring investors’ decision. Guardian investors have a mental pattern about importance of financial information. Guardian’s characters have different attitude to financial information, which was significant in the inventory turnover and company’s budget. Keywords: Personality; Financial information; Perception; Decision. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:asi:aeafrj:v:3:y:2013:i:3:p:283-293:id:992 Access Statistics for this article More articles in Asian Economic and Financial Review from Asian Economic and Social Society |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.