China’s Manufacturing Strategy Choice: An Integrated Strategic Analysis Framework Combining SWOT and Logical Growth Models

Qiguo Gong (), Limin Rong () and Hui Wang ()

Asian Economic and Financial Review, 2019, vol. 9, issue 11, 1290-1305

Abstract: One of the keys to China becoming the world's leading manufacturer in about 40 years is choosing the right manufacturing strategy. However, there is a lack of research on China's manufacturing strategy evolution over the past 40 years and future development. We used the resource-based SWOT model to analyze the strategic choices of China's manufacturing industry and used the logical growth model to analyze how mutual learning and competition between firms affect strategic choices for the first time. We established an integrated strategic choice analysis framework from the industry level to the enterprise level. We concluded that manufacturing companies should follow national strategies. In the past, low-cost strategies were the best choice for manufacturing in China. However, in the current period, the capabilities and the environment have changed dramatically. Chinese manufacturing should adopt a quality strategy to develop world brands. Improving quality requires lean production and new technologies, such as big data and intelligent manufacturing. Only by opening up to the world can the company's intelligent manufacturing capabilities develop faster.

Keywords: Manufacturing strategy; SWOT; Logistic growth model; China. (search for similar items in EconPapers)
Date: 2019
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