Reading Online Newspapers and Readers` Perception (A Case Study of University of Sargodha)

Abdul Rehman Madni, Sana Batool, Mudassar Abdullah and Tariq Nawaz

Asian Journal of Empirical Research, 2013, vol. 3, issue 5, 618-632

Abstract: This study was designed to explore and document the perception of Students of University of Sargodha about Online Newspapers. For this purpose researcher developed the questionnaire after conducting pilot study, for study researcher took the sample of 300 students from University of Sargodha using purposive and convenience sampling technique. The results of the study shows that a large amount of students read Online newspapers to get information and most of the students prefer to read News in Online Newspapers. Findings of the effort describe that significant amount of students of University pay less attention to crime content and pay much attention to Political and sports content’. Further results narrates that more students prefer to read online newspapers over printed newspapers and students prefer to read both national and international Online Newspapers.

Keywords: Newspapers; Perception (search for similar items in EconPapers)
Date: 2013
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