Role of Pakistani Media in Disseminating Core National Issues and Viewers Perception

Abdul Rehman Qaiser, Abdul Rehman Madni, Shajee Hassan and Salman Amin

Asian Journal of Empirical Research, 2014, vol. 4, issue 3, 196-208

Abstract: Today media have become most powerful element of every society and its major function is to play a role as watchdog. For this present study researchers selected a survey technique to collect data from male and female viewers of the society. To collect data from a sample of 300 by using Quota sampling technique. Unit of analysis of this study was different segments of society, i.e. Reporter, Anchors, Bureaucrates, Business Men, Teachers, Students, Analyst & Other Employees. The findings showed that that majority of respondents (59%) frequently watch private channels. It was also indicated that a large proportion of respondents are more satisfied with the role of print media a similar trend was observed across all selected population groups. Respondents are more satisfied from role of print media contents. The findings also showed that a major proportion of the respondents are somewhat satisfied with the coverage of educational issues. However, a great number of the respondents are much satisfied with the coverage given to Political leaders and political issues; similarly, the significant portion of the respondents is much satisfied with the coverage given to issues related to showbiz & sports.

Keywords: Media; watchdog; showbiz & sports (search for similar items in EconPapers)
Date: 2014
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