Exposure of Political Talk Shows of Private Television Channels among Students of Sargodha City, Pakistan

Abdul Rehman Qaisar, Salman Amin, Adnan Rasheed and Atif Umair

Asian Journal of Empirical Research, 2014, vol. 4, issue 8, 397-403

Abstract: The present study is about viewer's exposure to private television channels political talk shows and their perception regarding political parties (A case of Sargodha City). Political talk shows Capital Talk (Geo News), Kal Tak (Express News) and Khari Baat (Dunya News) are selected for study. With the help of questionnaire data is collected from one city of Pakistan i.e. Sargodha. Using convenience sampling technique one hundred and fifty respondents are selected equally from city on the basis of gender. Overall finding shows that majority of viewers watch Geo News more frequently than Express and Dunya News and among political talk shows viewers watch Capital Talk more frequently than Kal Tak and Khari Baat. It is found that viewers take significant interest in political talk shows and majority of the viewers satisfied from the information provided by Capital Talk regarding political parties. In case of respondents participation in political activities majority of viewers motivated to participate in rallies than other political activities.

Keywords: Private channels; political talk shows; political surveillance (search for similar items in EconPapers)
Date: 2014
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