Conceptual on constructing a communication mechanism for rowing culture empowered by smart media

Jia Yajie (), Siti Norayu Mohd Basir () and Nazifah Hamidun ()

International Journal of Asian Social Science, 2025, vol. 15, issue 10, 376-384

Abstract: This conceptual paper explores the challenges of public perception gaps that limit the dissemination and societal engagement with rowing culture. In addressing these issues, the paper proposes a communication mechanism for rowing culture grounded in the empowerment of smart media technologies. Anchored in the theory of Social Ecology, it presents a four-dimensional integrated model comprising culture, curriculum, community, and smart media. This model aims to facilitate the revitalization of cultural resources, educational inclusion, community engagement, and technological innovation within the context of rowing culture. Rather than reporting empirical findings, this study constructs a theoretical framework that synthesizes insights from cultural capital theory and policy feedback theory. The paper argues that smart media can function as both a dissemination tool and a participatory platform, enabling broader access and cultural sustainability for niche sports like rowing. The conceptual model highlights the dynamic interaction between digital technologies, institutional support, and local communities in building a more inclusive and resilient cultural communication system. It contributes to the academic discourse on sports culture, digital communication, and participatory governance by suggesting an adaptable and scalable framework for empowering marginalized cultural practices through intelligent media ecosystems.

Keywords: Digital engagement; Intelligent media empowerment; Multi-subject collaboration theory; Rowing culture; Sustainable communication System. (search for similar items in EconPapers)
Date: 2025
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