Innovative operation in A Private University of Technology-An Application of Strategy Map on Balanced Scorecard

Yu-Fen Chen, Shin-Chyang Lee and Huai-En Mo

International Journal of Asian Social Science, 2012, vol. 2, issue 11, 1877-1891

Abstract: Under the severe competition in higher education market currently, the universities of technology must seek their competitive strengths from every relevant segment as enterprises and improve their operation strategy. This case study aimed to explore the present operation strategies used in the subject school, estimated if the strategies were developed according to the goals and vision of the school, and finally the strategy map oriented on balanced scorecard was designed. The research was conducted by literature reviewing, interviewing method, SWOT analysis, and concluding the results with the strategy map oriented on BSC. The study suggested subsuming the standard operation procedure into the administration procedure, it will be beneficial to achieve the goals and vision of the school development and improve school administration efficiency.

Keywords: Balanced scorecard; Strategy map; Case study (search for similar items in EconPapers)
Date: 2012
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