 The Use of Business Strategy in Advanced Manufacturing EnvironmentKamisah Ismail, Mazni Abdullah, Noor Adwa Sulaiman and Noor Sharoja Sapiei International Journal of Asian Social Science, 2013, vol. 3, issue 10, 2134-2146 Abstract: The advancements in manufacturing technologies and escalating competition in the market place require firms to constantly review and modify their strategy and the way they operate in order to survive and sustain their market positions. For manufacturing firms, adoption of more advanced manufacturing techniques such as integrated manufacturing practices (IMP) are vital for these firms to remain competitive. The implementation of these manufacturing practices may also relate to the business strategy adopted by the firm. Each organisation may adopt a different business strategy depending on the nature of business and the industry within which it operates. This study aims to investigate the relationship between business strategy and the use of IMP. The results of both survey and interviews of Malaysian manufacturing firms reveal that the relationship between prospector and the use of IMP is positive and significant, which provides evidence that prospector is the most appropriate strategy to be employed in advanced manufacturing environment adopting IMP. Keywords: Business strategy; Prospector; Integrated manufacturing practices. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:asi:ijoass:v:3:y:2013:i:10:p:2134-2146:id:2570 Access Statistics for this article More articles in International Journal of Asian Social Science from Asian Economic and Social Society |
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