 Factors Affecting Smartphone Purchase Decision Among Malaysian Generation YKaren Lim Lay-Yee, Han Kok-Siew and Benjamin Chan Yin-Fah International Journal of Asian Social Science, 2013, vol. 3, issue 12, 2426-2440 Abstract: The purpose of this study is to investigate the purchase decision of Malaysian Generation Y and its association with brand concern, convenience concern, dependency concern, price concern, product feature concern and social influence concern. The data set is collected through self-administered questionnaire, and convenient non-probability random sampling method. A total of 125 samples was collected from Klang Valley, Malaysia. The findings revealed that there is a significant relationship between all variables with purchasing decision, which indicates that the Smartphone purchase decision of Generation Y is influenced by brand concern, convenience concern, dependency concern, price concern, product feature concern and social influence concern. The findings of this study are limited by the number of respondents, area and location, and the absence of other methods to obtain the results other than secondary research and questionnaire. This study is important for marketers to understand the consumer’s Smartphone purchase decision to be more competitive. Keywords: Brand concern; Convenience concern; Dependency concern; Price concern; Product feature concern; Social influence concern; Purchasing decision; Generation Y. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:asi:ijoass:v:3:y:2013:i:12:p:2426-2440:id:2593 Access Statistics for this article More articles in International Journal of Asian Social Science from Asian Economic and Social Society |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.