Online Newspaper Exposure by Academics in the Faculty of Social Sciences, University of Sindh, Jamshoro

Bashir Memon and M. Ramzan Pahore

International Journal of Asian Social Science, 2014, vol. 4, issue 1, 70-80

Abstract: This article explores about the online newspaper readers’ news exposure and news consumption habits. It mainly focuses upon how many days and which days of the week, and how much and what is the preferred time to read more online newspapers by the academics teaching in the Faculty of Social Sciences, University of Sindh, Jamshoro. For data collection, a cross-sectional survey was conducted. The sampling was done by applying a purposive and opportunistic technique with the purpose to include as many subjects as possible. In this way a total of 103 academics filled the closed-ended questionnaire. The analysed findings indicated that a typical reader reads online newspaper from 1 to 3 days a week. Further, he mostly reads on Sunday because on that particular day he finds more time to read. Moreover, in the context of time a typical online newspaper reader on average reads the online paper for an hour and prefers mostly to read during a day time.

Keywords: Online newspapers; Academics; Preferred days; Preferred time; Preferred reasons. (search for similar items in EconPapers)
Date: 2014
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