Marketing Competitiveness of Mobilink in Context of New Rising Cellular Companies in Sargodha

Noureen Akhtar, Muhammad Tariq Jamshed, Hafiz Zafar Nazir and Sadia Qamar

International Journal of Asian Social Science, 2016, vol. 6, issue 5, 280-287

Abstract: Higher customer satisfaction level, high market share, increased customer reliability, lower customer switching, high customer price charity, and reduced marketing cost earn profit for a company. Rapid increase in mobile penetration contributes significantly to economic growth. The mobile industry has scaled dramatically over the last decade. The current study is carried out to judge the demand of Mobilink, a cellular company, in Sargodha city by checking the incentives and features being provided by it and evaluates packages of other rising competitors’ cellular companies prevalent in the market. A sample of 100 respondents was selected randomly from in surroundings of Sargodha comprising 65% male and 35% female. A purposeful questionnaire was designed to collect the data and suitable statistical tools were applied to reach up to conclusions. The results revealed that majority of the respondents (50%) were using the connection of Mobilink followed by Telenor 25%,Ufone(13%), Warid (6%) , Zong (6%). and A significant majority comprising 44% is satisfied with their existing cellular service providers. Similarly about 47% consumers consider that prices of cell phone connection are normal. A significant majority (33%) indicated that they were undecided to buy a new mobile connection in next coming 6 months.

Keywords: Aggressive; Incentives; Majority; Improvement; Satisfaction; Rising. (search for similar items in EconPapers)
Date: 2016
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