Insurance Awareness: A Literature Review

Noraini Ismail (), Maizaitulaidawati Md Md Husin, Izzaamirah Ishak and Normaisarah Abdul Manaf

International Journal of Asian Social Science, 2018, vol. 8, issue 1, 28-33

Abstract: The purpose of this paper is to provide a systematic literature review of available research evidence on insurance awareness. Key word search was performed and an analysis was made to achieve the objective of this study. From the systematic search, 40 research papers published for the period between 2012 and October 2017 were found, collected and analysed with respect to bibliographical information such as publication year and location of the research. This paper contributes to the lack of systematic research done in the area of insurance awareness.

Keywords: Awareness; Insurance; Consumer; Product innovation. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:asi:ijoass:v:8:y:2018:i:1:p:28-33:id:2969

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