Franchising contract – a modern juridical and economic instrument for business expansion

Adriana Florina Popa () and Andreea Gabriela Ponorîca ()
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Adriana Florina Popa: Bucharest Academy of Economic Studies
Andreea Gabriela Ponorîca: Bucharest Academy of Economic Studies

Juridical Tribune - Review of Comparative and International Law, 2012, vol. 2, issue 2, 31-43

Abstract: Development of trade, as well as its dynamics in the context of globalization, have created the premises of acceleration in the commercial distribution networks expansion, with immediate effects in the sphere of law. Transgression, moreover, was predictable and any legal implication in economics, as well that of the judiciary system in the economy can't be ruled out. Among the commercial agreements, franchising has experienced one of the most spectacular developments of all kinds of business, due to the favorable context in which it developed. In this paper we aim to analyze the essential elements of franchising, based on the legal phenomenon rather than on the economic one. This article also examines the behavior of existing and future entrepreneurs regarding the possibility of implementing this legal instrument. These results are consistent with the hypothesis that, even if, according to the statistics, the franchise contract has successfully imposed itself in the business world, there is enough reticence in adopting it as a development measure.

Keywords: contract; franchising; development; business; juridical instrument (search for similar items in EconPapers)
JEL-codes: K12 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:asr:journl:v:2:y:2012:i:2:p:31-43

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