The Lebanese Students’ Awareness on the Concept of Corporate Social Responsibility

Aline Al Am

Athens Journal of Business & Economics, 2020, vol. 6, issue 4, 331-348

Abstract: Corporate Social Responsibility (CSR) is a broad topic that covers a multitude of concepts and ideas. It has become a global phenomenon that makes use of innovative approaches for solving social, environmental and economic problems with the aim to increase the benefits for society, in general, and for the stakeholders of organizations, in particular. CSR has existed as a concept for over 70 years. Although CSR is mainly promoted by large companies, mainly multinational enterprises, it is also important for other types of organizations such as universities. Its wider application towards universities is of central importance, since universities are the greatest contributors for the formation of forthcoming entrepreneurs, business leaders, managers and employees. (Wright T, 2010). In Lebanon, there is a consistent need for the community to live in a safe, clean and healthy environment. Despite many efforts on behalf of sustainability and social responsibility in Lebanon, most social and environmental trends have not been effective. Therefore, universities should be presently open to promote a sustainable growth strategy. The implementation of CSR initiatives in the universities will contribute towards awareness raising and dissemination of the concept. This research’s main aim is to investigate the level of CSR awareness in the Lebanese society then to identify the role of universities in promoting CSR among the future generations. (JEL M14, Q01, I23, O53)

Keywords: Corporate Social Responsibility; Universities; Lebanon; Sustainable Development; Students (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ate:journl:ajbev6i4-3

DOI: 10.30958/ajbe.6-4-3

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