HOW DOES A POTENTIAL FRANCHISEE TAKE DECISION ABOUT FRANCHISE PURCHASE: A MATHEMATICAL MODEL

Ivan Kotliarov
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Ivan Kotliarov: Saint-Petersburg State University of Economics and Engineering, Russia

Economic Thought and Practice, 2007, vol. 16, issue 2, 149-154

Abstract: The article introduces the notion of probabilistic net present value which is used as a criterion for choice between a franchise purchase or creation of independent company.

Keywords: franchise purchase; mathematical model; net present value (search for similar items in EconPapers)
JEL-codes: C69 (search for similar items in EconPapers)
Date: 2007
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