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EXAMINING ENTREPRENEURIAL ORIENTATION – PERFORMANCE RELATIONSHIP AMONG CROATIAN SERVICE SMES

Bojan Moric Milovanovic (), Zoran Wittine () and Zoran Bubas ()
Additional contact information
Bojan Moric Milovanovic: Institute of Public Finance, Zagreb, Croatia
Zoran Wittine: University of Zagreb
Zoran Bubas: Institute of Public Finance, Zagreb, Croatia

Economic Thought and Practice, 2021, vol. 30, issue 2, 509-526

Abstract: The relationship between entrepreneurial orientation and business performance has been widely researched. However, in scientific literature there is still a need for further clarification when observing the before mentioned concepts, especially within the service SME context. Likewise, when observing this relationship it is necessary to look into the impact of entrepreneurial orientation on individual segments of business performance, i.e. on financial and non-financial constructs. Therefore, the aim of this paper is to explore the association of entrepreneurial orientation and small and medium business performance, while observing performance both as unidimensional and multidimensional concept. Furthermore, the paper tests whether moderation effect of external environment exists between entrepreneurial orientation and business performance among Croatian service SMEs.

Keywords: entrepreneurial orientation; external environment; performance; service SMEs; Croatia (search for similar items in EconPapers)
JEL-codes: L25 L26 L80 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:avo:emipdu:v:30:y:2021:i:2:p:509-526

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DOI: 10.17818/EMIP/2021/2.10

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