CREATIVE INDUSTRY IN TERMS OF COVID-2019 PANDEMIC: EUROPEAN COUNTRIES RESPONSIVE MEASURES

Roni Bhowmik, Gouranga Chandra Debnath, Raja Fawad Zafar and BruceLortile Lormon
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Roni Bhowmik: School of Business, Guangdong University of Foreign Studies, China
Gouranga Chandra Debnath: School of Business & Economics, United InternationalUniversity, Bangladesh
Raja Fawad Zafar: Department of Economics, Universiti SainsMalaya, Malaysia
BruceLortile Lormon: Department of Economics, University of Mkar, Nigeria

Pressburg Economic Review, 2021, vol. 1, issue 1, 9-17

Abstract: Creative sectors are vital in their own right in terms of their economic footmarkand employment. Furthermore, they push innovation across the economy, as well ascontribute to various other channels for positive social effect (education, inclusion, well-being, health, urban renewal). Creative industry was hit hardly by the pandemic, with largecities often covering the greatest share of jobs at-risk. This paper aimed to discover the effects of the pandemic on creative sectors and the measures European countries have introduced to support creative industry. The study employed the methods of statistical andcomparative analysis and the construction of logical assumptions. The results show that the COVID-19 has affected almost every individual in the creative industry. Many European counties have used various approaches and tools to support the impact of the pandemic oncreative industry. There is a need for all the countries to be proactive in protecting the artsand culture and to give the creative sector and arts professionals the appropriate tools todevelop strong and cultural policies.

Keywords: creative industry; COVID-2019; pandemic; European countries (search for similar items in EconPapers)
Date: 2021
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