NNOVATION AND DIGITISATION: TOWARDS BETTER FIRMPERFORMANCE AND SUSTAINABILITY

Kamel Si Mohammed
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Kamel Si Mohammed: Faculty of Economics and Management, University of AinTemouchent, Algeria

Pressburg Economic Review, 2022, vol. 2, issue 1, 71-75

Abstract: Innovation and digitisation are crucial in driving better firm performanceand sustainability. Innovation involves creating new products, processes, orservices that offer value to customers, while digitisation involves convertinganalogue information into digital format. By embracing innovation and digitisation,companies can improve their efficiency, increase transparency, and reduce costs.The results show that these concepts can contribute to sustainability by reducingwaste, increasing energy efficiency, and improving access to information andtransparency. We conclude that companies committed to innovation anddigitisation are more likely to remain competitive and sustain their growth whilecontributing to a more sustainable future.

Keywords: sustainability; digitisation; innovation (search for similar items in EconPapers)
Date: 2022
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DOI: 10.5281/zenodo.7637503

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