The Generation Z Sustainable Fashion Concept

Ana Markuz (), Mihael Plećaš () and Doroteja Ban ()
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Ana Markuz: Ministry of Regional Development and EU Funds, Republic of Croatia
Mihael Plećaš: Libertas International University, Zagreb, Croatia
Doroteja Ban: VERN University, Zagreb, Croatia

Acta Economica Et Turistica, 2022, vol. 8, issue 2, 169-193

Abstract: Making fashion sustainable is a demand imposed upon producers, designers, and the entire fashion industry by Generation Z, which was raised free from all taboo topics, strongly supporting differences, and seriously stepping toward changes tailored to their own measures, thus pressuring the shaping of the fashion industry according to the principles of sustainable development. The awareness of Earth’s limited resources is heightened with this generation and there are strong predispositions that it will be the one, as opposed to Generation Y, to bring fashion to a much more sustainable level, for which, as this paper shows, they will not lack courage nor willingness.

Keywords: Generation Z; sustainable fashion; sustainable development; fashion industry transformation (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:awd:acectu:v:8:y:2022:i:2:p:169-193

DOI: 10.46672/aet.8.2.2

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