The Application of Huaiyang Mud Dog Auspicious Patterns in Cultural and Creative Design: A Semiotic Approach

Jing Li and Nurul Azlen binti Hanifah

Design Insights, 2025, vol. 2, issue 1, 66-78

Abstract: This paper aims to address the problem of superficial application of Huaiyang Mud Dog cultural and creative products, sort out the cultural connotations of its auspicious patterns, and use semiotic research methods to extract core visual symbols such as shapes, colors, and patterns from the material, cultural, and spiritual dimensions. It is found that there are problems such as repetitive shapes, color accumulation, and weakened implications of patterns in the existing Mud Dog cultural and creative market. This paper proposes design methods that simplify and reconstruct shapes, innovate and adapt colors, and deconstruct and reassemble patterns. Promote the dynamic inheritance of the intangible cultural heritage of the dog, transform auspicious patterns into cultural and creative visual symbols that fit modern aesthetics, and meet consumers' spiritual and cultural needs.

Keywords: Huaiyang Mud Dog; auspicious patterns; semiotic analysis; cultural and creative design; visual symbol extraction; intangible cultural heritage (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:axf:diaaaa:v:2:y:2025:i:1:p:66-78

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