The Application of Traditional Chinese Auspicious Animal Patterns in Commercial Poster Illustration

Mengze Yuan and Surendheran Kaliyaperumal

Design Insights, 2025, vol. 2, issue 1, 8-15

Abstract: Traditional Chinese auspicious animal patterns are significant symbols of Chinese culture, carrying profound historical and cultural connotations. In the context of globalization and digitalization, how to innovatively apply traditional patterns to modern commercial poster illustrations has become an important topic in the cultural and creative industries. This study focuses on traditional Chinese auspicious animal patterns, exploring their application strategies and practical approaches in commercial poster illustrations. Through literature review, case analysis, and comparative analysis, this paper examines the cultural and artistic characteristics of traditional patterns, combined with the visual language and communication functions of commercial poster illustrations. It proposes application strategies such as aligning pattern selection with themes, integrating traditional designs with modern aesthetics, unifying color schemes with brand identity, and enhancing composition for visual impact. By analyzing typical domestic and international cases, the study summarizes successful experiences and shortcomings, providing theoretical support and practical guidance for the modern application of traditional patterns. The research demonstrates that incorporating traditional Chinese auspicious animal patterns into commercial poster illustrations not only inherits and promotes traditional culture but also enhances the cultural value and market competitiveness of designs, injecting new vitality into the sustainable development of the cultural and creative industries.

Keywords: traditional Chinese auspicious animal patterns; commercial poster illustration; cultural and creative industries; visual communication design (search for similar items in EconPapers)
Date: 2025
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