Spoken Discourse Design and Cross-Cultural Awareness Cultivation for English Live Streaming in Cross-Border E-Commerce

Yujian Wang and Xiaojuan Zeng

Education Insights, 2025, vol. 2, issue 10, 43-51

Abstract: With the rapid development of the cross-border e-commerce industry, the demand for professionals with specialized English live streaming capabilities has been increasing significantly. This study delves into the training models for English live streaming talents in cross-border e-commerce, focusing on the design of spoken discourse and the cultivation of cross-cultural awareness. By analyzing the current state of language skills among English live streaming practitioners in cross-border e-commerce and aligning with job requirements, this research proposes training strategies centered on enhancing spoken discourse proficiency and fostering cross-cultural awareness. The aim is to cultivate more high-quality, professional English live streaming talents with advanced oral communication skills for the cross-border e-commerce industry.

Keywords: cross-border e-commerce; English live streaming; spoken discourse; cross-cultural awareness (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:axf:eiaaaa:v:2:y:2025:i:10:p:43-51

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