Decision Making of Product Design Schemes for Small and Medium-Sized Enterprises Based on Simplified AHP-PUGH

Zichuan Zhao and Di Feng

GBP Proceedings Series, 2025, vol. 3, 166-178

Abstract: To address the contradiction between SMEs' product demand, user needs, and production efficiency in the post-epidemic era, this study aims to shorten SMEs' design cycles and improve their design efficiency, this study takes SMEs as a perspective, considers the weight distribution between enterprise and user interests, and determines the relevant weights and links between users' and enterprises' demands by means of AHP method, and then comes up with relative weights of the product attributes of the two; and then screens and scores and ranks the solutions by using the PUGH The PUGH matrix is used to evaluate and rank solutions, identifying the best option that balances SME and user needs, thereby enhancing design efficiency and decision-making.

Keywords: SMEs; design decisions; simplified AHP; PUGH matrix (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:axf:gbppsa:v:3:y:2025:i::p:166-178

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