The Impact of Corporate Strategy on Organizational Performance

Min Chen and Na Li

Strategic Management Insights, 2024, vol. 1, issue 6, 7-13

Abstract: Corporate strategy plays a critical role in shaping the direction and success of an organization. This paper explores the various facets of corporate strategy, including strategic planning, competitive advantage, and innovation. Through an analysis of contemporary research and real-world examples, the paper examines how effective corporate strategy can enhance organizational performance, drive growth, and sustain competitive advantage. The discussion also highlights the challenges associated with strategic implementation and offers insights into future trends in corporate strategy.

Keywords: corporate strategy; organizational performance; strategic planning; competitive advantage; innovation (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:axf:smiaaa:v:1:y:2024:i:6:p:7-13

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