Research on the Development Path of Rural E-Commerce in Supporting Rural Revitalization

Maohua Lin

Strategic Management Insights, 2024, vol. 1, issue 8, 20-27

Abstract: With the rapid development of information technology, rural e-commerce is playing an increasingly important role in promoting rural economic growth, increasing farmers' incomes, and driving rural revitalization. This paper begins by defining rural e-commerce and analyzing its characteristics, current development status both domestically and internationally, and exploring the close connection between e-commerce and rural revitalization. By investigating multiple development paths through which rural e-commerce supports rural revitalization-including industrial structure optimization, market expansion for agricultural products, development of rural human resources, and improvement of information infrastructure—this paper reveals the critical role of rural e-commerce in achieving the goals of rural revitalization. Additionally, it presents relevant policy recommendations and solutions to the challenges faced by rural e-commerce development while forecasting future trends in rural e-commerce.

Keywords: rural e-commerce; rural revitalization; development path; industrial structure optimization (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://soapubs.com/index.php/SMI/article/view/121/131 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:axf:smiaaa:v:1:y:2024:i:8:p:20-27

Access Statistics for this article

More articles in Strategic Management Insights from Scientific Open Access Publishing
Bibliographic data for series maintained by Yuchi Liu ().