Feasibility Study on the Development of Chinese-Western Fusion Cuisine in the North American Market

Donghui Li

Strategic Management Insights, 2024, vol. 1, issue 8, 69-81

Abstract: This paper explores the feasibility of developing Chinese-Western fusion cuisine in the North American market. Through an examination of consumer behavior, market demand, and case studies of successful fusion restaurants, the study aims to identify the key factors driving the acceptance and growth of fusion cuisine. It also analyzes the economic, cultural, and innovative impacts of this culinary trend, highlighting the challenges posed by cultural differences, cost control, and market education. Opportunities arising from North America's multicultural landscape are explored, along with strategies for successful market entry. The findings provide actionable insights for restaurateurs and policymakers, paving the way for the long-term development of Chinese-Western fusion cuisine in North America.

Keywords: Chinese-Western fusion cuisine; North American market; cross-cultural culinary innovation; market analysis; consumer behavior; economic impact; cultural exchange; restaurant strategies; culinary trends (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:axf:smiaaa:v:1:y:2024:i:8:p:69-81

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