Towards Improving the Quality of the Strategy Process

Peter Dorcak, Michael Paetsch and Frantisek Pollak
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Peter Dorcak: University of Economics, Bratislava, Slovakia
Michael Paetsch: University of Economics, Bratislava, Slovakia
Frantisek Pollak: University of Presov, Presov, Slovakia

International Journal of Business and Economic Affairs (IJBEA), 2016, vol. 1, issue 1, 74-85

Abstract: The environments in which companies operate today are rapidly increasing in complexity, leading to liquid,more volatile market conditions. In contrast hereto, the tools and methods used by companies for the strategy processtoday, have been conceptualized in a time, where the factors and patterns governing the market landscapes, were morepredictable and stable. The paper analyzes numerous spectacular examples of how large, market leading companiesceased to exist due to an inadequate strategy process. The shortcomings of existing methods of tools are discussedin details and the relevance of the concept of disruptive innovation and multiple strategy sets are analyzed in depth.The paper explores in detail how the quality of the strategy process can be increased in light of these changing marketconditions. The author proposed a clear segmentation of the strategy process into a classic strategic part for linearmarkets and a disruptive strategic part for analyzing the far more complex disruptive space. A new framework comprisingof seven distinct segments is provided and allows to operationalize the comprehensive analysis of the disruptive space inits entirety, resulting in an e ective strategy process of increasingly liquid market condition.JEL Classi cation: O32, O33, L16, L25

Keywords: Improving strategic planning; Disruptive innovations; Multiple strategies (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aya:ijbeaa:2016:p:74-85

DOI: 10.24088/IJBEA-2016-11010

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