Creating Passion for Preparedness of Automotive Industry Entrepreneursfor Industry 4.0 Era in the Southern Part of Thailand

Wilai Phungphol, Surachai Tumad, Kittikhun Sangnin and Santidhorn Pooripakdee
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Wilai Phungphol: Silpakorn University, Bangkok, Thailand
Surachai Tumad: Silpakorn University, Bangkok, Thailand
Kittikhun Sangnin: Silpakorn University, Bangkok, Thailand
Santidhorn Pooripakdee: Silpakorn University, Bangkok, Thailand

International Journal of Business and Economic Affairs (IJBEA), 2018, vol. 3, issue 1, 1-12

Abstract: The objectives of the research were 1) to study passion for the preparedness of the automotive industryentrepreneurs for the industry 4.0 2) to study guidelines in order to implement the passion sides for the preparedness ofthe automotive industry entrepreneurs for the industry 4.0. The research was the qualitative research that arranged thecore 17 informants for the 20 years of the automotive experiences in the southern part of Thailand. Data were collectedby focus groups, in-depth interview, participant observation, and documentary study and analyzed for the qualitativeinformation on the inductive approach. The ndings show that entrepreneurs and teams passion for the industry 4.0: 1)Rating of the entrepreneurs and the teams' passion was fair with a high score which responded readiness of the passionfor the industry 4.0 2) The passionate nders were in the middle of self-entrepreneurs, self-managers, and self-supervisors.They couldnt nd their self-passion and the rest of them couldnt know how to nd their self-passion but all the passionate nders were highly intended to work as to create customers satisfaction. 3) The group had a passion to get a new ideaand to reach the destination of their work lives and their strong families lives. 4. Create a new strategy, motivate theteam, and drive the passions of responding to the customers needs and change for the industry 4.0. The ndings showedthe guidance of implementation of the passion for the industry 4.0 as the following: 1) Entrepreneurs would study rstlyat the present business situations and their competitors in internal and external countries and also drive the teams totake action to meet the target. 2) Learn to improve new ideas which design the customer service systems, including thesocial media channels. 3) Entrepreneurs focusing on technology development get along with building connections withpartners. In action, working with customer relationship management system with partners in order to receive preferablecollaboration and creating words of mouth among clients via electronic communication channels and social media. 4)Focus on the innovative passion's motivation in the organization regularly to open the opportunities for all employeeswho could do the right things of the passion for the bene cial new ideas to the customers or the company. Finally, thespeculative and supervisory subsidizations are proposed to the further research.

Keywords: Passion; Preparedness; Automotive Industry; Entrepreneurs (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aya:ijbeaa:2018:p:1-12

DOI: 10.24088/IJBEA-2018-31001

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