The E ect of Conventional Customer Habit: Touch, Sight, Smell onOnline Written Batik Fabric

Katarina Apriliani and Herry Hudrasyah
Additional contact information
Katarina Apriliani: School of Business and Management, Bandung Institute of Technology,Bandung, Indonesia
Herry Hudrasyah: School of Business and Management, Bandung Institute of Technology,Bandung, Indonesia

International Journal of Business and Economic Affairs (IJBEA), 2018, vol. 3, issue 5, 195-206

Abstract: This research was conducted to a provide deeper understanding about the possibility of batik productthat needs three human sense (touch, smell, visual) can be sold using internet shopping that only needs one humansense (visual). This research used qualitative and quantitative research where the number of respondents for qualitativeresearch was 10 and the number of respondents for quantitative research was 207 respondents with an age range between19-54 years old. The research was conducted in the Bandung City from September 2018 to December 2018. This researchuses structural model to test hypothesis. The most important thing when customer bought written batik fabric is, theylike the motif/pattern and color of that written batik fabric. Feedback mechanism, product information, customer trustin an oine store signi cantly a ect trust in internet shopping. Branding will be the tool for keeping the advantage,branding will work di erently in web. Branding will be the key to conveying the quality, value, and image to the buyerbecause the potential for visitor to enjoy is limitless or the web.

Keywords: Batik; Online; Trust; Human sense; Internet shopping; Internet; Brand image; Visual (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ijbea.com/ojs/index.php/ijbea/article/view/25 (application/pdf)
https://ijbea.com/ojs/index.php/ijbea/article/view/25/15 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aya:ijbeaa:2018:p:195-206

DOI: 10.24088/IJBEA-2018-35002

Access Statistics for this article

International Journal of Business and Economic Affairs (IJBEA) is currently edited by Sana N. Maswadeh

More articles in International Journal of Business and Economic Affairs (IJBEA) from Sana N. Maswadeh H # 15, Street # 9, Margalla view Housing Society, D-17, Islamabad.
Bibliographic data for series maintained by Sana N. Maswadeh ().