Development of QCDSM-Based Products for Increasing CompetitiveAdvantage Case Study of Tenun Ikat SME Kota Kediri

Saputro Andre, Suef Mokh and Mokh Sukmono Rita
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Saputro Andre: Department Management of Technology, Institute Technology of Sepuluh Nopember
Suef Mokh: Department Management of Technology, Institute Technology of Sepuluh Nopember
Mokh Sukmono Rita: Department Management of Technology, Institute Technology of Sepuluh Nopember

International Journal of Business and Economic Affairs (IJBEA), 2018, vol. 3, issue 5, 217-226

Abstract: Economic development in Indonesia will not be separated from the role of Small and Medium Enterprises(SME's). The development of SMEs is one of the solutions to sustain the rate of economic growth in Indonesia, becausethe development of SMEs tends to be stable and not a ected by the massive economic crisis. Tenun Ikat SME is one of acollection of ikat weaving craftsmen in Kediri City, East Java. In the center of the weaving industry there are 10 weaverswhich can cover 270 workers. Products produced by Tenun Ikat SME are less able to compete with other productsbecause they do not meet customer expectations. On the basis of the problems that often occur in SMEs, related tothe ful llment of customer satisfaction researchers provide solutions to the method of selecting product developmentstrategies based on competitive advantage criteria including quality, cost, delivery, service, and morale. Thus, the purposeof research is to be able to know the priority of market competition criteria and be able to determine the right productdevelopment strategy in business competition and SMEs in Indonesia. Methods of collecting data with questionnaires forcustomers about the criteria for competitive advantage for Tenun Ikat Kediri. The method to be used is Quality FunctionDeployment (QFD) based on the criteria of competitive advantage for Tenun Ikat Kediri.

Keywords: Quality function deployment; Quality cost felivery safety morale; SME (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aya:ijbeaa:2018:p:217-226

DOI: 10.24088/IJBEA-2018-35004

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