The Business Guideline of New Entrepreneur toward Business Model Canvas

Phutip Meethavornkul, Naruemon Jituea, Duangjai Jandasang and Santidhorn Pooripakdee
Additional contact information
Phutip Meethavornkul: Faculty of Management Science, Silpakorn University, Bangkok, Thailand
Naruemon Jituea: Faculty of Management Science, Silpakorn University, Bangkok, Thailand
Duangjai Jandasang: Faculty of Management Science, Silpakorn University, Bangkok, Thailand
Santidhorn Pooripakdee: Faculty of Management Science, Silpakorn University, Bangkok, Thailand

International Journal of Business and Economic Affairs (IJBEA), 2018, vol. 3, issue 1, 40-47

Abstract: The purposes of the qualitative research by in-depth interview were 1) to study the business practicesof new entrepreneurs through the business model canvas in di erent types of business in Bangkok and Metropolitanregion 2) to study and analyze to conduct business toward Business Model Canvas in the business of new entrepreneurs.The data were collected by new entrepreneurs of 5 types of businesses and 11 owners which are 1) technology businessare 2 business owners 2) food and beverage are 2 business owners 3) service business are 3 business owners 4) DriedFruits and snack are 2 business owners and 5) Florist shop are 2 business owners. The result showed that all of thenew entrepreneurs in business are using Business Model Canvas to manage own business as a guideline 1) CustomerSegments of new entrepreneurs can target customers clearly and start from their feeling or their pain point 2) the valueproposition of new entrepreneurs understands the importance of how to create value for their products and their focuson the strengths and weaknesses of products and services. 3) Channels of new entrepreneurs were focused on developingproducts and services to achieve word of mouth and new entrepreneurs were focused on all the communication via socialnetworks. 4) Customer Relationships of the new entrepreneurs were focued on the friendly service or good relationshipwith customer. 5) Revenue Streams of new entrepreneurs were di erences which are depend on the product and services.6) Key resources of new entrepreneurs were about product and equipment and also focus on employee and technician.7) Key activities showed that new entrepreneurs clearly understand the purpose and service whether it is producingproducts and services, customers or the public relations. 8) Key Partner of new entrepreneurs were business partnerswho promote or support each together. 9) Cost Structure of new entrepreneurs was the focus on developing products andservices more than public relations because at the present time people are able to use and communicate through socialnetworking and at least-cost.

Keywords: Business guideline; New entrepreneur; Business model canvas (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ijbea.com/ojs/index.php/ijbea/article/view/70 (application/pdf)
https://ijbea.com/ojs/index.php/ijbea/article/view/70/60 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aya:ijbeaa:2018:p:40-47

DOI: 10.24088/IJBEA-2018-31005

Access Statistics for this article

International Journal of Business and Economic Affairs (IJBEA) is currently edited by Sana N. Maswadeh

More articles in International Journal of Business and Economic Affairs (IJBEA) from Sana N. Maswadeh H # 15, Street # 9, Margalla view Housing Society, D-17, Islamabad.
Bibliographic data for series maintained by Sana N. Maswadeh ().