Outbreak of COVID-19 - Economic Shocks and Corporate Responses in India

Santanu Bhadra and Sougata Ray ()
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Sougata Ray: Business Policy and Strategy, Indian Institute of Management, India

Asian Economics Letters, 2022, vol. 3, issue 2, 1-5

Abstract: Although COVID-19 caused initial shocks to the Indian economy, a quick recovery was visible within a few months. We systematically analyze corporate responses during the lockdown period and argue that corporate resilience through proactive responses played a key role in this recovery. We find that, apart from operational continuity, Indian firms mostly focused on reducing employee costs and launching new products or services for surviving the crisis.

Keywords: covid-19; india; corporate responses (search for similar items in EconPapers)
JEL-codes: I10 O16 O53 (search for similar items in EconPapers)
Date: 2022
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