Residential Photovoltaics Adopters Versus Considerers in the United States

Mahelet Fikru (fikruma@mst.edu)

Energy RESEARCH LETTERS, 2021, vol. 2, issue 4, 1-5

Abstract: Despite rising interest in residential photovoltaics (PV), the percentage of homeowners who have installed them remains low. This study seeks to understand systematic behavioral differences between PV adopters and PV considerers. PV considerers have talked to an installer but have not yet installed PV. Our results suggest that, compared to adopters, considerers have a lower degree of risk aversion, higher scores in terms of pro-environmental norms, and higher levels of novelty seeking and independent decision making.

Keywords: risk aversion; novelty seeking; economics of PV (search for similar items in EconPapers)
JEL-codes: D12 D81 Q42 R22 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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