Benefit Segmentation of Internet Users and Their Addictive Behavior

Kemal Kurtuluş, Sema Kurtuluş and Diren Bulut
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Kemal Kurtuluş: Zirve University Faculty of Economic Administration Sciences, Gaziantep TURKEY
Sema Kurtuluş: Istanbul University School of Business, Istanbul, TURKEY.
Diren Bulut: Istanbul University School of Business, Istanbul, TURKEY.

Yildiz Social Science Review, 2016, vol. 2, issue 1, 21-30

Abstract: The dominance of technology is in consumers' daily life. Some of them prefer to use technology for business purposes; some integrate their basic needs of entertainment and fun over the internet and social media usage. This research aims to understand the different levels of integration and the deepness of the Internet users' needs and connection of online time, which might be an indication of online addictions and addictive behavior. With this purpose internet user groups are compared by the main purpose of the internet and social media usages. It is also aimed to dene the behavioral differences based on the leading addictive signs of internet users.

Keywords: Internet Usage; Internet Addiction; Benefit Base Segmentation; Social Online Be- haviorJournal: Yildiz Social Science Review (search for similar items in EconPapers)
JEL-codes: F00 F30 G00 G10 K00 K20 M00 M20 O10 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aye:journl:v:2:y:2016:i:1:p:21-30

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