EconPapers    
Economics at your fingertips  
 

Consumers' Willingness to Pay for Environmental Attributes of a Cut Flower in Ethiopia: A Choice Experiment Approach

Ahmed Seid Hassen
Additional contact information
Ahmed Seid Hassen: Marmara University Department of Economics, İstanbul, Turkey

Yildiz Social Science Review, 2016, vol. 2, issue 1, 31-46

Abstract: The paper aims at valuing consumers' willingness to pay for environmental attributes of a cut flower using choice experiment and hence identifying the presence of a hypothetical market for environmental friendly flowers. Considering the local and global environmental impacts of floriculture, two environmental attributes of a cut flower namely, Eco-labeling (EHPEA-CP label) and Carbone footprint together with a price attribute were selected for choice experiment. Survey data from 200 randomly selected consumers were employed and two multinomial logit models and a random parameter logit model were used for estimations. The estimated results from all models reveled that respondents had the willingness to pay for both environmental attributes of a cut flower and they were willing to pay 1.98 birr and 10 birr for eco-label and carbon footprint attributes of a cut flower respectively, valuing carbon footprint more than eco-labeling. Based on the welfare estimates, consumers were willing to pay 10.47 birr for a bronze labeled and carbon neutral cut flower; 12.45 birr for a flower with silver brand and medium (neutral) carbon footprint and 24.43 birr for brand gold and carbon saving (low) flower. Thus, environmental friendly flowers mayfind a niche market in Ethiopia.

Keywords: Environmental attributes; choice experiment; willingness to pay (WTP); cut flowerJournal: Yildiz Social Science Review (search for similar items in EconPapers)
JEL-codes: F00 F30 G00 G10 K00 K20 M00 M20 O10 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://yssr.yildiz.edu.tr/storage/upload/pdfs/1628066726-en.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aye:journl:v:2:y:2016:i:1:p:31-46

Access Statistics for this article

More articles in Yildiz Social Science Review from Yildiz Technical University Contact information at EDIRC.
Bibliographic data for series maintained by Murat DONDURAN ().

 
Page updated 2025-03-19
Handle: RePEc:aye:journl:v:2:y:2016:i:1:p:31-46