Adaptation of Pricing Tactic Persuasion Knowledge Scale to Turkish

Bahman Huseynli, Nil Engizek and Sema Kurtuluş
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Bahman Huseynli: İstanbul Üniversitesi, SBE Pazarlama Tezli Yüksek Lisans
Nil Engizek: İstanbul Üniversitesi, İşletme Bölümü
Sema Kurtuluş: İstanbul Üniversitesi, İşletme Bölümü

Yildiz Social Science Review, 2018, vol. 4, issue 1, 65-78

Abstract: The aim of the study is to adapt to Turkish the Pricing Tactic Persuasion Knowledge (PTPK) scale developed by Hardesty, Bearden and Carlson (2007). The items of the scale have been translated into Turkish, then, opinions were obtained from expert academicians and corrected. Then this scale was tested (determining the clarity of the expressions and the questions and to determine the problematic points) in a sample of graduate and doctoral students in the marketing field of 30 people. Corrections were made to the data obtained from this and the scale was finalized, and then tested in a sample of 206 individuals. In accordance with the methodology of the scale development studies, the Content Validity Ratio (CVR) of the items adapted to Turkish was found, then low-value items were removed from the scale, 11 items were left in the version adapted to Turkish, which there were 17 items in the original version of the scale. The overall Scale Content Validity Index (S-CVI) of the scale was found to be 0.6 at α = 0.05. The original value of the study is thought to be beneficial to both the academic literature and the practitioners.

Keywords: Marketing Research; Scale Adaptation; Pricing; Pricing TacticsJournal: Yildiz Social Science Review (search for similar items in EconPapers)
JEL-codes: F00 F30 G00 G10 K00 K20 M00 M20 O10 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aye:journl:v:4:y:2018:i:1:p:65-78

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