Understanding Unconscious Thoughts of the Self: Imaginative Metaphor Elicitation Technique in Qualitative Research

Perlin Naz Cömert and Yonca Deniz Gürol
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Perlin Naz Cömert: Department of Business Administration, Yıldız Technical University, İstanbul, Türkiye
Yonca Deniz Gürol: Department of Business Administration, Yıldız Technical University, İstanbul, Türkiye

Yildiz Social Science Review, 2023, vol. 9, issue 2, 64-72

Abstract: Qualitative studies unveil the profound characteristics of human experiences. Particularly, qualitative studies using metaphor elicitation techniques have the opportunity to explore un-conscious thoughts which reflects participants deepest thoughts and feelings about a con-cept. As most human thinking is unconscious, research tools analyzing unconscious thoughts are necessary especially in social sciences. In this article, metaphor elicitation techniques are explained and their implementation is depicted stage by stage. In this context, the process of using each technique is described in detail and related examples are presented. Finally, a relatively new technique used by Nardon & Hari (2021), Imaginative Metaphor Elicitation is explicated and the importance of this new technique is emphasized by encouraging future studies to use this technique.

Keywords: Metaphor; imaginative metaphor elicitation; zaltman metaphor elicitation; forced metaphor elicitation; qualitative researchJournal: Yildiz Social Science Review (search for similar items in EconPapers)
JEL-codes: F00 F30 G00 G10 K00 K20 M00 M20 O10 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:aye:journl:v:9:y:2023:i:2:p:64-72

DOI: 10.51803/yssr.1383290

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