ESPN’s approach to a mobile analytics implementation

Amber Zaharchuk and Chris Meares

Applied Marketing Analytics: The Peer-Reviewed Journal, 2015, vol. 1, issue 2, 117-121

Abstract: Analytics tagging implementations are becoming increasingly challenging with the rapid expansion of the mobile marketplace. Not only are digital marketers charged with coding websites, but also mobile apps, which may be installed on any number of devices and operating systems. App content and performance can be optimised by starting with a sound analytics implementation plan. This case study describes how ESPN uses a mobile analytics implementation framework to continually monitor and improve its mobile app performance, achieving record-breaking results.

Keywords: mobile app; implementation; digital analytics; mobile marketing; sports (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/2173/download/ (application/pdf)
https://hstalks.com/article/2173/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2015:v:1:i:2:p:117-121

Access Statistics for this article

More articles in Applied Marketing Analytics: The Peer-Reviewed Journal from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().