Mastering the fundamentals of mobile analytics

Loren Hadley

Applied Marketing Analytics: The Peer-Reviewed Journal, 2015, vol. 1, issue 2, 154-160

Abstract: Are data quality issues impacting the effectiveness of your mobile analytics programme? Mobile presents some unique challenges that can only partially be solved by technology. Many major hurdles stem from problems in data governance and process. Fortunately, the industry has solved most of these issues, developing robust web analytics practices over the past decade. This paper explores common pain points and how you can address them to help mobile analytics live up to its potential in your organisation.

Keywords: mobile; analytics; data; governance; process; management (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/3159/download/ (application/pdf)
https://hstalks.com/article/3159/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2015:v:1:i:2:p:154-160

Access Statistics for this article

More articles in Applied Marketing Analytics: The Peer-Reviewed Journal from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().