So you need a mobile analytics strategy? Six key areas to cover for new developers

Andrew Pearlman

Applied Marketing Analytics: The Peer-Reviewed Journal, 2015, vol. 1, issue 2, 161-167

Abstract: When it comes to analytics for mobile apps, there are several differing categories that need to be addressed in order to gain full visibility about user behaviour. This paper is written for small to medium-sized app developers looking for guidance as to where to start or how to improve their analytics strategy. Drawing upon ten years’ experience of analysing online consumer behaviour, the author shares tips and best practices for setting up effective systems. Developers who address these key areas of analytics will see improvements that will: (a) prioritise product roadmaps; (b) improve marketing campaign effectiveness; and (c) optimise user experiences through A/B testing.

Keywords: app analytics; mobile app analytics; analytics strategy; mobile app development; best practice; independent developers (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2015:v:1:i:2:p:161-167

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