What can data journalists teach us about being more effective analysts?

Loren Hadley
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Loren Hadley: Ernst & Young, USA

Applied Marketing Analytics: The Peer-Reviewed Journal, 2015, vol. 1, issue 4, 314-319

Abstract: With skills that span the worlds of traditional communications and big data analysis, data journalists are becoming increasingly important in our digital world. They are helping make data appealing as well as useful. Analysts can learn a lot from the digital journalist that will make them more impactful advisors to their organisations.

Keywords: data; journalism; story; presentation; communications; analytics (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
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